Portfolio

Plant-based meat initiative by Genelia & Riteish Deshmukh, to create a world that makes healthier & conscious eating choices. This was the philosophy that set the precedent for our personality & communication. Unlike traditional Vegan brands, we moved away from the preachy/holier-than-thou approach & positioned the brand as the fun / happy alternative to meat products for EVERYONE. Our phase-wise launch & approach took Indians by storm, garnering over 50M+ Total Reach, 2M+ Total Engagement, 140% Increase in Followers & 21M+ Video Views.