Nykaa Wellness Influencer Campaign
The entire thought behind the campaign was to spread awareness around wellness-related practices by strategically onboarding influencers who are experts in the four selected pillars of Nykaa Wellness, i.e., nutrition, physical fitness, mental health & intimate care. Each influencer would take up one specific point that they cater towards while creating subtle connections to the brand & wellness as a whole.
Within a period of 3 months, we had worked with some of the renowned influencers in the industry such as Dr. Siddharth Bhargava, Ashna Zaveri, Karan Sawhney, among others with
Objective:Create assets for Nykaa Wellness that makes it the go-to page for the audience on Instagram for wellness-related information.
Results:We definitely made an impact with over 7.9M+ Total Reach, 4.01% Engagement Rate & 16K+ engagement throughout the campaign.
September 28, 2022