Pillsbury Influencer Campaign
Executed an influencer marketing campaign on the occasion of Christmas with Pillsbury cake mixes, in order to highlight the convenience or ease of baking with Pillsbury Cake through relevant personalities. We onboarded 5 influencers consisting of a celebrity chef, a popular well-known TV actress, a renowned lifestyle influencer, and two popular young mom influencers who appeal to Modern urban women with young kids. The purpose of this was to drive consideration & preferences for Pillsbury Cake mixes during the highest cake consumption season of the year.
Objective:Onboard urban mom influencers for the campaign that portrays the ease & convenience of cake making at home with Pillsbury cake mixes.
Results:Within the span of 7 days, we worked with 5 influencers in order to get 307K+ plays & over 13K engagement on our content.
September 28, 2022