The brand core stems from transparency, they are the healthier alternative with the nutrients & ingredients to back it up. The problem came in terms of content & communication where they enlisted our expertise in order to further develop the brand on social media platforms.
We set the “truthful” tonality, language & persona that subtly communicated the relevant USPs. Of course, we can’t forget about the products & we made sure the consumers never will through the vibrant photography that matches the brand’s aesthetic.
The best part? We have been completely organic. Audiences are naturally interacting with the page & engaging with the content that has pushed us from 1.4K to 5.5K followers since we began.
April Fools is a known event where brands “prank” their audiences through false announcements, unexpected collaborations & wacky ideas. A harmless joke that audiences have not only become accustomed to but have started to resent due to how overdone the trope is. This created the base for our campaign that challenges a brand’s conventional approach to April Fools with honesty. The campaign was launched by giving people a reality check in April, giving them bite-sized information that further revealed the truths that are not widely known.
What was the response? Audiences loved it, with over 2M+ Total Reach, 190K+ Engagement & 188K+ Likes.