What was our role?
Amplification of the DVC-centric campaign on social media, PR push, and Influencer Marketing activation.
The DVC was shot with Ranbir Kapoor. We worked on announcing the association, building a story around it, and creating a sense of excitement for Storia as a brand. Influencer Marketing was executed as a hub campaign to amplify the new campaign message.
Photoshoots were conducted to keep up the excitement for the products that Ranbir promoted in the film. Social media marketing to bind the whole campaign together.