Nykaa Wellness Influencer Campaign
The entire thought behind the campaign was to spread awareness around wellness-related practices by strategically onboarding influencers who are experts in the four selected pillars of Nykaa Wellness, i.e., nutrition, physical fitness, mental health & intimate care. Each influencer would take up one specific point that they cater towards while creating subtle connections to the brand & wellness as a whole.
Within a period of 3 months, we had worked with some of the renowned influencers in the industry such as Dr. Siddharth Bhargava, Ashna Zaveri, Karan Sawhney, among others with
Date:
September 28, 2022