Open Book Influencer Campaign
Our focus was to curate engaging and informative content while educating the target audience about the business banking & other finance management features of OpenBook
We made sure to check the audience data of the creators in order to find the right set for OpenBook.
With this, we created premium content while working with mega, macro & micro-influencers while strictly following the brand mandates on the relevant tags & hashtags for all the content.
Results:The campaign metrics are backed by hard data, involving 100+ influencers across 3 phases, seeing over 4.3M+ plays, 458K engagements, 450 downloads & over 268K+ reach.
September 28, 2022