The brand presented us with the opportunity to tackle an entirely new industry, creating a new challenge in ideation & content creation. We needed to be seen as the expert and educators that audiences can rely on for all their insurance-related needs while being conveyed in a way that is easy to understand.
Second to None Campaign
The purpose of the campaign was to generate brand recall & awareness through 3 humorous short films that were made to grab people’s attention within a category that is often taken too seriously. These films tackle instances that cannot happen in real life with scenarios that clearly depict insurance-related problems that tie back to our USP / Campaign tagline.
Audiences definitely laughed along with us as we saw 19.1% Engagement Rate, 40K+ Total Engagement, 1000+ Leads & 211K+ Total Reach during the duration of the campaign.