CaratLane Influencer Marketing and Event Organisation
What did CaratLane want? To promote 4 collections.
Mogra, Blaze, Solitaire, and a newly launched Harry Potter Theme collection in partnership with Warner Bros.
Our role:
Executed 4 campaigns in the short span of 3 months.
Content creation – We focused on creating premium content pieces showcasing the brand offerings that were newly introduced.
Influencers photoshoot – Carried out on-ground influencer shoots in 80+ stores PAN India.
Event Organisation – since the Harry Potter collection was exclusive, we needed to do something at par to get that audience’s attention. So we curated with experiential and interactive activations, received attendance from influencers PAN India, and the exclusivity of the event garnered PR attention.