The client came to us with an idea, a mission, and a vision. We crafted it and turned it into a BRAND.
From building the brand identity from scratch to making a GTM (go-to-market) strategy. The key here was to focus on differentiation since apparel is already a crowded space.
We also executed a brand photoshoot which set the tone of the brand extensively. Guess who featured in it: Remember Yashika from the famous Netflix show CLASS?