Challenge
Creating synonymity between Equentis & Advisors in the minds of Indians.
Equentis, a well-known investment advisory service in India wanted to create awareness about their expertise & service by drawing parallels with an Advisor, presented as a friendly professional that focuses on long-term wealth creation for their clients.
Our task related to the creative thought & its execution. How exactly do we creatively present “Advisor Zaruri Hai” in a way that audiences can relate to while seeing the value of such an expert in their daily lives?.
Goal
Creative execution through a KV driven campaign approach
During the ideation phase for this campaign, we presented multiple routes to the client, leveraging numerous creative devices all driven by the core objective of showcasing the need for an advisor.
Each route presented was then organized within a detailed campaign plan, placing each individual thought to form a story that audiences could follow through the campaign’s duration. The design language was consistent with each KV, ensuring higher top-of-mind recall with clear USP callouts. (The perfect format that would work wonders on the performance front).
Result
Advisor Zaruri Hai pur results bhi Zaruri Hai
The campaign achieved impressive results, significantly increasing brand visibility & also indicating a growing interest in Equentis’ advisory services.
The consistent design language & strategic messaging contributed to a substantial improvement in brand recall, positioning Equentis as a trusted advisor in the investment landscape.