Case Study
Breaking Taboo
Services
Client
Year
Website
Challenge
Creating an open environment for period care discussion with LemmeBe.
LemmeBe, one of our retainer brands at the time wanted to make a significant impact on social media by encouraging open discussions around period care. The goal was to create a progressive environment where audiences could educate themselves, share experiences, and relate these conversations to LemmeBe’s products.
The task was to craft content that was not only impactful but also inclusive, breaking down the stigma associated with menstruation.
Goal
Strategic approach to breakdown the social stigma around mensuration.
Our strategy was centered around fostering an environment of openness, which ultimately culminated in one of our largest campaigns to date—My Story. Period!
Launched on International Women’s Day, this campaign sought to reframe period narratives from the perspective of women who have to deal with it every month. Instead of the usual sanitized depictions, we showcased periods as they truly are—challenging but entirely normal.
The campaign urged women to embrace their stories and “own their red,” shifting the conversation from shame to empowerment through the main film which was further reinforced by influencers talking about their experiences on social.
Result
These are the results we are looking for, Period!
The My Story. Period! campaign made a considerable impact in not only changing the social stigma around periods but also amplifying LemmeBe’s presence to the core Target Group.
Through strategic use of influencers & PR, the campaign achieved 17.86M+ Reach, 3M+ Film Impressions & 45K+ Total Engagement but also established LemmeBe as a brand committed to changing the conversation around period care.
