Case Study
Kinetic
Challenge
The client needed a fresh approach—“How do we breathe life into a brand with a new collection?"
Terra Luna is an established Khadi brand based in India that faced a significant challenge when their previous collection failed to connect with their audience. The entire thought & feel of this collection was serious, formal & classy however that tonality did not connect back to the product which was light & comfortable.
As a result, we were brought on board to turn things around with the launch of their new spring 2024 collection – Kinetic. This would involve a complete switch, seeking to capture the essence of a fun-loving vacation style that would resonate with their target market, all while staying true to the brand’s core persona.
Goal
Bring the Kinetic Collection to life through content & story telling.
Our mission was to revive Terra Luna’s brand by infusing it with the spirit of a carefree vacation, with elements of love, azure waves, & golden shores. This new aesthetic was designed to complement the bright, patterned designs of the Kinetic Collection, products that would be the perfect fit for your next getaway / location. We were given a vision for this campaign from the head of the brand however it was upto us to execute, building the story that captures the kinetic energy of vacation fashion.
In addition to the visual & conceptual overhaul, our strategy included founder-led videos and comprehensive offline event coverage. These efforts were aimed at creating a multi-dimensional brand experience that would engage consumers on various levels.
Result
We definitely brought in Spring the right way.
Our team handled every aspect of the campaign internally, ensuring a cohesive execution from start to finish. We bassically planned the entire process—from the creative flow & campaign treatment to production, content design, & the final launch plan as well.
We have since been handling their business as usual content with coverage of relevant tradeshows & events while leveraging our kinetic content bank to maintain consistency & effectively pushing the product on social.
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