Challenge
To stand out during the highly competitive IPL season through compelling media that speaks to the masses.
In the crowded IPL marketing landscape, the challenge was to create compelling media content that would capture the excitement of the season while effectively communicating the brand’s key messages.
My11Circle sought to leverage major influencers and celebrities to connect with cricket fans, making their platform the go-to choice for fantasy sports.
Goal
Crafting high-impact media assets that resonate with cricket enthusiasts.
Our task was to handle end-to-end execution for My11Circle’s media content, including everything from creative conceptualization to production and post-production.
The goal was to create scripts that not only highlighted the brand’s unique selling points along with their major prize pool but also seamlessly integrated the personalities & recognizable traits of the celebrities involved.
Alok Nath, Shakti Kapoor, Kiku Sharda, Jatin Sapru, Rajpal Yadav are just a few of the personalites we worked with for this campaign.
Result
The performance campaign that made waves across the IPL season.
The media assets handled by us did extremely well for the brand from the performance lens, some of which out performing those the client executed in house as well.
