Case Study
Festive Glamour
Challenge
Connecting with audiences using the magic of Bollywood.
Mia by Tanishq needed to promote their new collection during the Navratri festival, a time when the market is flooded with festive campaigns.
The challenge was to create a campaign that would resonate deeply with the audience by leveraging something universally loved—Bollywood.
Goal
Bollywood Nostalgia to create awareness & engagement
The goal was to link the nine festival colors of Navratri with nine iconic Bollywood characters. This did not just involve taking popular names like Alia Bhatt & Priyanka Chopra’ but also recreating their inconic outfits in specific scenes to match the colors on specific day. This approach was an effective way of creating a memorable & engaging content, giving people a trip down memory lane while beautifully showcasing the product with Fashion Influencers.
Result
Festive Spirit + Star Power: The formula for great results.
The Bollywood-inspired influencer campaign was a resounding success, achieving 6.8M+ Total Views
& 52K Total Engagement.
Celebrities recreated for this campaign: Mumtaz’s iconic retro orange look, Sridevi in Chandni (White), Sushmita in Main Hoon Na (Red), Deepika Padukone in Badtameez Dil (Navy Blue), Alia Bhatt in Rocky aur Rani (Yellow), Kajol in DDLJ (Green), Priyanka Chopra’s Desi Girl (Grey) & Madhuri Dixit in Hum Aapke Hain Kaun (Purple)
