Case Study
Creating Opportunities
Challenge
Communicate a unique value proposition in a crowded educational market.
UNext Jigsaw sought to promote their educational services to potential students with a focus towards guaranteed placements as the key talking point within the film.
The education industry is one that is already saturated with online courses and learning platforms. The challenge was to highlight this USP in a way that resonated with the target audience and differentiated the brand from its competitors.
Goal
Present UNext Jigsaw as the go to solution for students seeking career security.
The goal was to create a film that not only informed the audience about the brand’s placement guarantee but also inspired confidence and trust in the platform.
We needed to convey a strong message of empowerment, which is where we focused on the “Rejection Se Azadi” communication, as that is the biggest pain point that graduates have to face, & made it the focal point.
Result
A film that struck a chord with students across the country.
The Rejection Se Azadi film leveraged a humorous tone, communicated through an exaggerated scenario that was grounded in the modern reality of students.
The film successfully played on the emotional and practical aspects of career security, with rejection being the driving force that makes or breaks the protagonist’s personal and professional life.
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